About TAP OBM
Your business is growing. But too much of it still runs through you.
You have clients. You have a team. You have people helping.
But somehow, you are still the person everyone comes back to.
Anna Rikka "Annikka" AborroFounder & CEO
TAP OBM at a glance
- What it is
- An Online Business Manager (OBM) agency that runs the operations of established online businesses: team coordination, project and launch management, systems and SOPs, and marketing operations.
- Who it is for
- Coaching, consulting, education, and service-based online businesses generating $250K+ a year with a team of 3 to 10 people.
- Who leads it
- Anna Rikka "Annikka" Aborro, Founder and CEO, an operations leader with 18+ years of experience who has coordinated operations across 23+ countries.
- How it starts
- A 20 to 30 minute discovery call, then a paid Ops X-Ray, starting at $400, that produces a custom 90-day action plan.
- Ongoing support
- Monthly retainers: $1,400 for 20 hours, $2,000 for 30 hours, or $3,800 for 60 hours. Scope is set by your 90-day plan.
- By the numbers
- 100+ staff managed, 50+ virtual professionals in the TAP network, 70+ operational SOPs, templates and frameworks.
You are still answering questions. Checking if things were done. Reminding people what needs to happen next.
You are still the one holding the details in your head.
That is usually when our clients come to us. They do not need another person to help out. They need the business to run in a cleaner way.
That is what TAP OBM helps with.
We help online business owners clean up the backend of their business so the team knows what to do, work moves with less chasing, and everything does not have to depend on the owner all the time.
We are not here to be another VA. A VA can help you get tasks done. That is not the same thing as fixing how the business runs.
At TAP, we look at what is actually happening inside the business, and we help clean that up.
What Changes When TAP Comes In
Before TAP. After TAP.
Here is what usually shifts when an operations partner actually comes in and cleans up the backend.
- You are still the backup plan for everything
- The team is doing work but still needs you too much
- Tasks are scattered across Slack, inboxes, ClickUp, and people's heads
- Projects move only when someone pushes hard enough
- People are not always clear on what they own
- You cannot fully step away without wondering what will fall through
- The team knows what they are responsible for
- Projects have owners, timelines, and next steps
- The business has a better place to track work
- Recurring tasks are documented and owned
- Meetings and updates have structure
- The business starts feeling less dependent on you
Not a prettier ClickUp. Not a giant SOP folder no one opens. Not more meetings. A business that is easier to manage and does not need you in the middle of everything.
Why TAP Exists
The business looks successful. But behind the scenes it feels heavier than it should.
A lot of business owners reach a point where the clients are there, the revenue is there, the team is there. But the backend is still messy.
And when the backend is messy, growth gets expensive. You hire more people, but the confusion stays. You add more tools, but the work is still scattered. You try to delegate, but things still come back to you.
That is the problem we help solve.
TAP exists to help business owners stop being the person who has to remember, remind, decide, approve, explain, and follow up on everything.
You hired more people but the confusion stayed
More headcount without clear roles and workflows just makes the mess bigger. We fix how work moves before adding more people to it.
You added more tools but the work is still scattered
ClickUp, Slack, Notion, Airtable: they only help if the process behind them is clear. We fix the process first.
You tried to delegate but things still came back to you
Delegation fails when ownership is unclear. We help build the structure your team needs to actually own their work.
Growth started feeling harder instead of easier
That is a sign the backend has not caught up with the business. That is exactly where TAP comes in.
The Systems Jedi
18 Years Inside Businesses Making Sure Things Actually Work.
Led by Anna Rikka Aborro
Operations Leader.
Agency Founder.
Anna Rikka "Annikka" Aborro, Founder and CEO, TAP OBM and TAP Virtual Solutions
TAP OBM is led by Anna Rikka Aborro, an operations leader with 18+ years of experience managing people, projects, systems, timelines, vendors, and daily business operations.
A client once called Anna the Systems Jedi. That stuck because it describes how she works. She can walk into a messy backend, see where things are breaking, and turn it into something the team can actually follow.
Over 18 years, Anna has served as a Chief Operations Officer, operations manager, project manager, executive assistant, and systems coordinator across training, consulting, healthcare staffing, personal development, and international education. She has managed operations across 23+ countries, coordinating teams, vendors, timelines, and logistics where there was no room for error.
TAP is not built around Anna doing everything herself.
TAP is an agency. Anna leads the strategy, standards, and quality of the work. The TAP team supports the buildout, implementation, documentation, coordination, and follow-through. Clients are not just getting one person with good ideas. They are getting an operations partner with a team behind the work.
How We Think About Operations
The Principles Behind How We Work
The owner should not be the system.
If the business only works because you remember everything, that is not a system. That is you carrying the business in your head. We help move the work into a structure your team can follow.
More people will not fix unclear work.
Hiring more help sounds like the answer, but it usually makes the mess bigger if the work is not clear. Before you add more people, the business needs clearer roles, cleaner workflows, and better follow-through.
Tools are not the solution by themselves.
ClickUp, Asana, Slack, Notion: they can all help. But if the process is messy, the tool will just organize the mess. We fix how the work moves first. Then we set up the tools to support it.
Accountability needs a place to live.
People cannot be accountable for work that is unclear. They need to know what they own, when it is due, where to update, and what to do when they get stuck. That is the structure we help build.
The goal is not to look organized.
The goal is to actually run better. If the system looks good but the owner still has to chase everything, it is not working. We measure success by how much less you are pulled in.
What We Help With
We clean up the areas that create the most drag.
TAP helps clean up the areas that usually create the most drag inside a growing online business. The goal is not to do random tasks. The goal is to help the business run with less chaos and less dependency on you.
- Where is the work getting stuck?
- Why do the same questions keep coming back to you?
- Why are projects moving slowly?
- Why is the team busy but still not fully owning things?
- Why do you still feel like you have to check everything?
➤ These are the questions we help you answer. Then we help you fix what we find.
Free Resource
Not sure where to start? Find out in 15 minutes.
Take the free Messy Operations Audit Scorecard and find out exactly where your business is leaking the most right now.
Who I Work Best With
TAP is best for online business owners who already have something working.
You probably are a good fit if:
- You have clients, revenue, and a team or contractors
- You have offers that are already selling
- The backend needs help but your business is real
- You are tired of being the person everyone depends on
- You need someone who can come in, understand what is happening, and organize the mess
- You want your team to take more ownership without you managing every detail
We are not the right fit if:
- You are still figuring out what you are selling
- You do not have clear products or services yet
- The business has no revenue yet
- You only need basic admin support or someone to wait for tasks
- There are no moving pieces yet that need to be organized
How We Work
We Do Not Start with a Retainer Right Away.
Before we manage anything inside your business, we need to see what is actually going on. Here is how the process works.
01Discovery Call
We start with a 20 to 30-minute call. This is a simple conversation to understand your business, your team, your offers, your current tools, and what feels messy right now. This is also where we decide if TAP is the right fit. If it makes sense to continue, we move to the Ops X-Ray.
02Paid Ops X-Ray
The Ops X-Ray is a paid 3 to 4-hour working session with Anna Rikka. This is where Anna looks under the hood of the business: how things are running, where work is getting stuck, what is still sitting in your head, and what needs to be fixed first.
By the end of the session you will have:
- What is causing the mess
- What needs to be cleaned up first and documented
- What the team should own
- What systems or workflows need to be built or improved
- What support makes sense next
0390-Day Operations Reset
After the Ops X-Ray, we move into the first implementation phase. For 90 days, we focus on fixing the biggest operational issues that are slowing the business down or keeping too much work dependent on you.
This may include:
- Cleaning up your ClickUp or project management tool
- Clarifying who owns what and documenting recurring work
- Improving team communication and client delivery workflows
- Setting up better task tracking and reducing repeated questions
Anna leads the strategy and direction. A TAP OBM steps in to help with the buildout, coordination, documentation, and follow-through. You are supported by Anna's direction and the TAP team behind her.
04Ongoing OBM Support
After the 90-Day Operations Reset, we look at what still needs support. By then, we already understand your business, your team, your tools, and the way work moves. If it makes sense to continue, we move into ongoing OBM support.
Ongoing support can include:
- Project management and team coordination
- SOP updates and workflow improvements
- Client delivery oversight and launch support
- Reporting and making sure projects keep moving
There is no pressure to continue if the 90-day work gives you what you need. But if the business still needs operational support, this is where we keep going.
Proof
The Numbers and the Words of People Who Have Worked With Us
As Seen In
Podcasts, interviews & features
Pick an episode from the playlist, then press play to watch or listen right here.
Wisdom | My Million Story · Ep 142
How to Stop Being the Bottleneck in Your Own Business
Anna breaks down how founders turn into the bottleneck, and the real difference between a VA, a project manager and an OBM. She shares her delegation framework, how she audits a business before changing anything, and a one-week test to see how much your business still depends on you.
Annikka has truly been a godsend to my agency. I was looking for someone who could help me get organized and step back from day-to-day operations, and she quickly integrated with our team and understood exactly what we needed.
She brought structure to areas that felt overwhelming, establishing clear processes, SOPs, and repeatable systems that have transformed how we operate.
Now in our second contract renewal, I couldn’t be happier with the difference she has made. I highly recommend Annikka to any business owner looking for an experienced, proactive partner who can turn disorganization into a business that runs more smoothly.
If Too Much Still Depends on You
Now You Know How I Think. Let Us Talk About What Is Happening in Your Business.
Growth gets harder when every decision, update, project, and problem still comes back to you. TAP helps clean up the backend so your team can work with more clarity, projects move with less chasing, and the business does not need you in the middle of everything.
20 to 30 minutes. No pitch. A direct conversation about your operations and whether TAP is the right fit.
